Winner of the Matilda Djerf lookalike contest gets to cancel the next girlboss
2024 may be over but 2015 is so back?
We’re back with the third installment of the everygirlz with a post that hits a little close to home given how Djerfy our curtain bangs have been for the past 2-3 years. You know Matilda Djerf, nice-girl Swedish influencer and founder of the clothing line Djerf Avenue? Well, she has been #exposed for being a bully in the workplace. I didn’t know they also got The Devil Wears Prada across the pond!
While we’ll likely get to hear her side of the story soon on The Skinny Confidential Podcast a la Rachel Hollis, in the meantime, we’re kinda stuck on the stuff her employees said about her in the Swedish newspaper Aftonbladet. Body shaming employees, refusing to share a bathroom with them, and creating a workplace rife with “psychological terror”??? The irony about this is that when I think of Sweden, I generally think of good working conditions. Matilda, that isn’t very hygge of you.
If all of this is sounding very 2015 Nasty Gal to you, you’re not alone. Weirdly, the mid-2020s are shaping up to look freakishly similar to the 2010s. Whether it be the return of recession pop, tumblr-esque diet culture, or a depressing job market, cancelling girlbosses is just another deja-vu moment in what has decidedly been a retro-inspired year. Awesome! Important to note here is the difference between being woman’d and being cancelled: when Alex Cooper gets yelled at online for creating an energy drink (something many a man has done), she’s getting woman’d. When Matilda Djerf gets rightfully called out for being a terrible boss, she’s getting cancelled. Say it with me: I shall continue listening to Call Her Daddy. I shall not continue buying pajama pants with berries on them.
If you’re feeling blindsided by the Matilda news, now would probably be a great time to brush up on your girlboss cancellation history: Sophia Amoroso, Rachel Hollis, Emily Weiss, Leandra Medine, and Audrey Gelman being some fallen soldiers. Or, if you don’t feel like being totally depressed about the future of ambitious and creative women right before the holidays, perhaps read an article or two about Taylor Swift’s donations to her tour team members. That oughta cheer you up!
In Other News:
Should I use my FSA to stock up on the polio vaccine???
Mama I’m in love with a criminal…
If we’re already re-living 2019… what happens when we bump into our present timeline? Oh wait, that’s right, we’re already circling back to the 1800’s (yes we’re going to slander that Evie cover one more time).
Timmy wearing his pink jacket on ESPN and inexplicably knowing things about sports.
Gracie Abrams was on the cover of NYLON this week. 50% of people are overjoyed, and 50% of people are sick with nepo jealousy.
Chappell Roan and her parents were so adorable in their carpool karaoke episode.
Things We Hate Right Now:
The cost of owning a vehicle in a major city (please don’t shatter my window AGAIN this year thx).
That after you make an obscene amount of holiday treats you must then do an obscene amount of dishes. Is this why people live with a man???
Drones in NJ.
Anyone who doesn’t take my love for Justin Bieber’s Drummer Boy seriously.
Feeling socially awkward at holiday parties!
On Repeat
Brain Break!
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Quick Hits
Stop asking me about…what you’re supposed to do with your fruit robe now.
Something living rent-free in our head… the girl whose boyfriend made her an advent calendar.
Food for thought…time to try boxing.
Cheers,
the everygirlz
P.S. Want to ask us a question? Submit one here! Otherwise we may start offering unsolicited advice (that is a threat)